Today, the development of a personal brand through social networks is extremely popular. This way of making money is popular not only because of curiosity and creativity but also because of high pay. Previously, we told you how to conduct blogging activities legally, for convenience, we leave the link here.

After promoting profile in social networks, bloggers are faced with one nuance – the name of their page can be “caught”, used behind authors’ back and, accordingly, permission. Such actions can lead to the loss of a good reputation in social networks and a decrease in offers from advertisers.

To ensure a well-established blogging activity, we suggest protecting your Nickname, that is, your own brand in social networks. For effective protection, we advise you to register Nickname as a trademark (hereinafter – TM). This possibility is provided in paragraph 2 of Art. 5 of the Law of Ukraine “On Protection of Rights to Marks for Goods and Services”.

The TM registration process is quite simple and clear. For this, the lawyers need to receive the following information from you:

  • Correct spelling of your Nickname.
  • Scan copies of your documents to authorize persons for TM registration, so that your participation in this process is reduced to a minimum (nothing will distract you from the development of creative advertising campaigns).
  • The approved list of goods and services grouped according to the International Classification of Goods and Services. We will help you choose the list that will be suitable for you.

After successful registration, your Nickname will be protected for 10 years. It is important that you will be able to extend the validity of the certificate. You also get the following benefits:

  • Your Nickname will no longer be able to be used by others.
  • Use of the TM will be possible only with your consent as the owner.
  • You, as the owner, will have the full right to prohibit the use of your Nick, if necessary.
  • With the presence of a certificate of registration of own trademark, it is possible to register a first-level domain on the territory of Ukraine.

Therefore, we advise you not to delay in protecting your own Nickname. If you have any questions or need to support the Nickname registration process as a TM, the specialists of Smartsolutions Law Group will help you with your question.

The contact person
Anna Savchenko
Anna Savchenko
Partner, Attorney-at-Law, LL.M.
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